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Built to Win: How Neora CEO Jeff Olson’s Personal Philosophy Determines Results

In this captivating episode of the Built to Win podcast, host Dave Fleming sits down with Jeff Olson, the founder and CEO of Neora and the bestselling author of The Slight Edge, to delve into the profound impact of personal philosophy on one’s life and accomplishments.

Olson emphasizes that having a well-defined personal philosophy is a cornerstone of success, stating, “I do not know how you can be truly successful without really having an awareness of your philosophy.” He explains a significant difference between having a pre-existing philosophy shaped by societal influences and actively creating a personal philosophy that guides one’s behavior and decision-making.

Diving deeper, Olson defines philosophy as “a theory or attitude held by a person or an organization that acts as a guiding principle for behavior.” He cautions that if individuals do not consciously cultivate positive philosophies, they will inevitably be drawn towards negative ones due to the hostile societal forces at play. Olson stresses the importance of being the “gateway to the philosophies” that reside in one’s mind, as these philosophies become the driving force behind one’s actions.

The discussion then turns to the influence of personal associations on one’s philosophy. Olson asserts that the people with whom one associates can significantly impact one’s philosophical outlook, stating, “You cannot have a positive outlook, a positive philosophy, positive guiding if you’re the five people you associated with the most have a negative one.” He emphasizes the need to be mindful of one’s social circles and to surround oneself with individuals who share a similar positive, success-oriented philosophy.

Olson then shares examples of his philosophies, such as “Successful people do what unsuccessful people are not willing to do” and “Quit wanting what you don’t want.” He explains how these philosophies have shaped his mindset and decision-making, enabling him to approach challenges and adversity positively and proactively.

Drawing on his experience as the CEO of Neora, Olson outlines the ten core philosophies that serve as the foundation of the company’s culture, including “be real,” “embrace and drive change,” and “practice servant leadership.” He emphasizes the importance of aligning one’s philosophies with the organizational philosophies when building a successful enterprise.

Olson concludes by encouraging listeners to take an honest inventory of their current philosophies and the sources that influence them, whether it be the books they read, the podcasts they listen to, or the people they associate with. He stresses that the path to success is often a solitary journey that can be navigated with the guidance of a solid personal philosophy.

Throughout the conversation, Olson’s passion for the power of personal philosophy shines through as he shares insights that can help individuals and organizations alike achieve tremendous success and fulfillment in their lives.

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