You need more traffic, but you don’t have a lot of money you can invest in generating leads for your business. How can you build your network marketing business in a steady fashion and drive quality traffic to your website splash page without blowing your brains out financially?
One way is through Article Marketing. If you are looking for a low cost way to generate quality traffic to your site, this is a very powerful solution. Now, be forewarned that an article marketing strategy requires sustained effort for it to deliver meaningful results, but if you persist even for 30 days, the effort is very worthwhile.
And your traffic is targeted traffic because people have read your article before deciding to click the link to your website that you’ve inserted in your author’s resource box. If they don’t like you based on your article, they won’t click. If the do, they will. So you already have a leg up in terms of the quality of the visitor to your splash page because you have established yourself as something of an authority through your article.
1) Determine your theme or area of focus.
There are many ways to approach an article marketing strategy specific to your network marketing business. So start with identifying the subject area around which you are most comfortable teaching that relates to your business that you are looking to promote. It might be how to generate leads, or how to prospect, or how to stay organized, or how to find people to talk to, or how to keep effective records, or how to place a classified ad, or how to evaluate a business opportunity. The subjects are endless … so pick one as an area within which to concentrate.
2) Brainstorm article topics.
Article marketing is about achieving critical mass. So, within the theme you’ve identified, brainstorm as many different key points as possible. Each point will become its own article topic for which you will write a 400 to 500 word article. Aim for 100 topics and see how far you get.
3) Prewrite your article titles or headline.
For each article topic, prewrite your headline. Use headlines that are catchy and that emphasize a solution to a problem. “How To …”, “3 Ways To …”, “3 Key Tips For …” are all good models to use. Do this for your entire list of article topics.
4) Write your articles.
Working from your list of article headlines, start writing. Because you’ve done the pre-work to focus on a theme, identify your topics and pick your titles, you don’t need to think about what each article is going to be about as you write it. Write 400 to 500 words — 5 or 6 paragraphs is all it takes. Write based on what you know and just let it flow.
5) Add your call to action.
At the end of your article, you will add your resource box. Include a call to action inviting the reader to learn more about your business with a link back to your splash page.
6) Publish your article.
Submit your article to ezine articles and then start tracking the results. You will quickly begin to see which articles are drawing the most views and the most clicks. That will become valuable information for you to use to refine your topics and headlines as you move forward.
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