Brand Positioning – Brand Image
That cross-trainer you’re wearing — one look at the distinctive swoosh on the side tells everyone who’s got you branded. That coffee travel mug you’re...
Category : Branding
Corporate Branding Making The Most Of Your Time
Branding ones business, products, and or services can be one of the most profitable portions of an advertising campaign. Branding is simply the symbolic embodiment...
3 Tips to Use a Branding Iron the Right Way
Craftsman brand their work for identification purposes. In this article, we are going to give you a few tips on how to use a branding...
Impact of Branding on the Marketing Mix
The impact of branding on the marketing mix is seen in every aspect of our society. The ability for consumers to identify with your brand...
Essence Of A Well-Positioned Brand – Lessons For Corporate Nigeria
The word branding is not a relatively new business concept. More than three decades ago, marketing expert Michael J Baker wrote an introductory text on...